WOMEN POWER! MOTHERLY LOVE!
Growing up, Dr. Alaa had an admiration for home-cooked meals and was determined
to engrave the same affection in her children.As a working mother, however, recreating
the traditional, authentic Sudanese dishes, which required various pre-prepared
ingredients, would take long hours of preparation, all at the expense of precious family
time.Dr Alaa was therefore determined to innovate for a solution that delivers both
the authentic taste and the convenience, solving a problem that many Sudanese
working women suffer from.